Write Powerful
Print Ads, Blog Posts and Email Marketing Messages
New Product Launch and Management
New Product Launch
If you’re a sales and marketing newbie, StartingPoint is for you. We can prepare you and your product for a successful launch. Our preparation will simplify the process and start you off on the right foot.
Targeted Marketing
Good marketing is personal and intentional. StartingPoint matches your marketing message to your defined customer group. A customized message for each customer profile is essential to achieving your best results.
Sales Revenue
Emerging and Specialty Product Sales and Marketing Services
StartingPoint will design a sales and marketing strategy based on our past experience and market research. We will define target markets and customers, track and evaluate progress, maximize sales and minimize cost.
Your distribution strategy can be broad based or selective. Mass market products generally strive for a broad based strategy with many distribution partners. While specialty products use a more selective distribution strategy with more engagement of fewer distribution partners.
StartingPoint will guide you through the process to success.
Welcome to TheLAB
New Product Launch Evaluation
Preparing the release a new product?
Would you like a second opinion on pricing, packaging and selling strategy?
A solid foundation is the best place to start. StartingPoint will work ensure your product has a sound pricing, positioning and messaging strategy to limit mistakes and maximize sales.
