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New Product Launch and Management

New Product Launch

If you’re a sales and marketing newbie, StartingPoint is for you. We can prepare you and your product for a successful launch. Our preparation will simplify the process and start you off on the right foot.

Targeted Marketing

Good marketing is personal and intentional.  StartingPoint matches your marketing message to your defined customer group.  A customized message for each customer profile is essential to achieving your best results.

Sales Revenue

Sales Revenue will either be the lifeblood of your company or the death nail.   There will be little or nothing more important to the success of your product. As the saying goes, “Sales Solves All Problems.”   

Emerging and Specialty Product Sales and Marketing Services

StartingPoint will design a sales and marketing strategy based on our past experience and market research. We will define target markets and customers, track and evaluate progress, maximize sales and minimize cost.

Your distribution strategy can be broad based or selective.   Mass market products generally strive for a broad based strategy with many distribution partners. While specialty products use a more selective distribution strategy with more engagement of fewer distribution partners.

StartingPoint will guide you through the process to success.

Welcome to TheLAB

New Product Launch Evaluation

Preparing the release a new product?

Would you like a second opinion on pricing, packaging and selling strategy?

A solid foundation is the best place to start. StartingPoint will work ensure your product has a sound pricing, positioning and messaging strategy to limit mistakes and maximize sales.

Steve Jobs
Send us information on your company and product. We will respond with dates and times to schedule your evaluation.

Your Name

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Company Name

Product Title

Product Description

Raleigh, North Carolina

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